Wang Chuqin is now recognized not just for his table tennis skills but also for his growing list of high-profile sponsorships. As the world’s top-ranked player, he has leveraged his talent to partner with prominent brands in China and beyond. These endorsements have elevated him to a marketing icon and a key figure in business, reflecting how athletes can become influential brand ambassadors. His sponsorship deals, projected to boost his income to over $7 million in 2024, reinforce his status as a cultural and commercial influencer.
Li-Ning: Partnering with a Chinese Sportswear Giant
The partnership between Wang Chuqin and Li-Ning is one of the most prominent examples of his influence within China’s sports marketing landscape. As a major Chinese sportswear brand, Li-Ning’s endorsement of Wang goes beyond typical athlete sponsorship—it’s a strategic alliance aimed at resonating with local consumers who idolize Wang’s dedication and success in table tennis. The deal encompasses apparel and footwear, prominently displayed during tournaments and in advertising campaigns.
This collaboration exponentially enhances Wang’s marketability, connecting him directly with the youth and sports enthusiasts across China. Wearing Li-Ning gear not only reinforces his athletic image but also positions him as a style icon. For Li-Ning, associating with China’s top table tennis star layers brand loyalty with national pride, creating a powerful feedback loop that elevates both the athlete’s profile and the company’s sales. The partnership exemplifies how athlete endorsement deals blend personal branding with corporate strategy, leading to mutually beneficial growth.
Oppo: Collaborating with a Tech Industry Leader
In the realm of technology, Wang Chuqin’s collaboration with Oppo illustrates a strategic move into the digital age. Oppo, a global electronics giant known for smartphones and innovative gadgets, appointed Wang as a key brand ambassador shortly after his success in the 2024 Olympics. This partnership underscores the importance of tech endorsements in the modern sports world, bridging the gap between athletic excellence and cutting-edge innovation.
Not only does this deal reflect Oppo’s ambition to appeal to younger, tech-savvy consumers, but it also helps Wang expand his influence into the digital space. As a global partner, Wang features in campaigns that highlight Oppo’s latest smartphones, emphasizing their performance and connectivity features—paralleling his quick reflexes and precision on the table tennis court. Post-2024 Olympics, this endorsement provides strategic value, bolstering Oppo’s international visibility and aligning Wang’s image with innovation and modernity.
Vinda: Ambassador for a Global Tissue Brand
Wang’s endorsement of Vinda, the Chinese tissue brand, demonstrates a diversification of his brand alliance into daily essentials. Announced in August 2025 alongside fellow star Sun Yingsha, Wang became a global brand ambassador for Vinda, promoting its products in both marketing campaigns and on-ground activations.
This partnership emphasizes Wang’s appeal as a wholesome, approachable figure, resonating with families and everyday consumers. The collaboration positions the brand as synonymous with health, hygiene, and quality—values Wang embodies through his disciplined lifestyle and sporting achievements. The strategic timing, just after major international competitions, leverages his heightened visibility and cements his reputation as a brand ambassador who connects with diverse audiences beyond sports aficionados.
Meituan: Endorsing a Leading Chinese Retail Tech Company
Following his stellar performances at the Paris 2024 Olympics, Wang Chuqin’s role as a brand ambassador for Meituan, a retail technology platform, became a natural extension of his rising popularity. Meituan’s platform covers food delivery, ticketing, hotel bookings, and other services—areas that benefit significantly from celebrity endorsements.
By choosing Wang as its ambassador, Meituan aims to project a youthful, energetic image aligned with his dynamic playstyle. His endorsement helps improve consumer engagement, encouraging users to associate the brand with trust, reliability, and vitality—traits that Wang personifies. As a prominent figure in Chinese sports, Wang’s influence drives brand loyalty, making his involvement invaluable for Meituan’s marketing strategy in an increasingly competitive market.
Colgate-Palmolive: Partnership with a Consumer Goods Icon
In the wake of the Paris Olympics, Wang’s endorsement of Colgate-Palmolive’s oral care products marks a move into the health-and-wellness sector. This partnership elevates Wang’s profile in the consumer goods space, where trust and reliability are paramount.
Through promotional activities such as TV ads and social media campaigns, Wang emphasizes the importance of good oral hygiene, aligning his image with health-conscious values. This deal underscores the versatility of his appeal, resonating with families and young adults alike. As a trusted athlete, Wang’s association with Colgate enhances the brand’s credibility, reinforcing its message of health and hygiene in a competitive market.
KFC: Promotional Collaboration for Chinese New Year
KFC’s collaboration with Wang Chuqin for the Chinese New Year in January 2025 exemplifies how athlete endorsements can energize regional marketing campaigns. The promotional video starring Wang sought to captivate consumers during the festive season, blending tradition with a modern touch.
Wang’s popularity fuels regional outreach, leveraging his youthful image to attract younger consumers and families. The campaign reflects an understanding of local cultural values coupled with global branding strategies, showcasing how sports stars can elevate regional festivities and create memorable marketing moments. Wang’s involvement provided KFC with a fresh surge of visibility during a crucial shopping period, illustrating the power of strategic athlete alliances.
Maison Margiela Fragrances: Entry into Luxury Branding
The French luxury fragrance house Maison Margiela marked a significant milestone in Wang’s endorsement journey by signing him as a new brand ambassador. This premium partnership signals Wang’s entry into the global luxury market, a world often reserved for established celebrities and icons.
Aligning with Maison Margiela elevates Wang’s image from a sports star to a global style icon capable of gracing high fashion and luxury campaigns. The partnership benefits both parties—while Wang gains prestige and access to international markets, the brand appeals to a younger, fashionable demographic that admires his rising influence. This move signifies a broader trend of athletes crossing into luxury branding, reflecting their evolving roles as multi-dimensional influencers.
Brita: Promoting Water Sustainability
Wang’s role as an ambassador for Brita aligns with ongoing social and environmental conversations about water conservation and sustainability. As clean water becomes an increasingly urgent global issue, Wang’s endorsement emphasizes healthy, eco-friendly lifestyles.
This collaboration allows Wang to connect with environmentally conscious consumers, promoting campaigns that focus on health, hydration, and sustainability. It underscores his versatility as a brand ambassador—showcasing not just athletic strength but also social responsibility. Such partnerships enrich his personal brand, positioning him as a forward-thinking figure advocating for positive change.
Olay: Skincare Endorsement in China
Finally, Wang’s endorsement with Olay, one of the leading skincare brands in China, highlights his influence in the beauty and health sectors. As a global icon, Wang’s association with Olay helps reinforce the importance of skincare routines among young Chinese consumers.
Through this partnership, Wang contributes to Olay’s branding efforts, emphasizing the importance of skincare in maintaining a healthy, vibrant lifestyle—consistent with his image as an energetic champion. This endorsement further diversifies his portfolio, illustrating how athletes today are not just sports figures but also lifestyle and beauty influencers.
Wang Chuqin’s sponsorships showcase a strategic move to enhance his brand beyond sports, making him a versatile ambassador. His endorsements, spanning from sportswear to luxury fragrances, highlight his wide appeal and influence across various consumer markets. These partnerships boost his market value and demonstrate how athletes today can become multifaceted icons, shaping views in diverse industries. As Wang excels in table tennis, his expanding endorsement portfolio ensures his influence transcends the sport, highlighting the intersection of athletics, marketing, and personal branding in the modern celebrity scene.
To follow his earnings, brand value and market trajectory, visit Transfer & Market.
